Exploring the evolving role of accountants

Accountants and small and medium-sized businesses (SMBs) share an invaluable partnership essential for long-term growth. In today’s ever-changing business landscape, economic challenges and technological advancements have made this partnership even more critical. This panel discussion will discuss the latest research from the SMB Navigator Report about the evolving role of accountants in small-business success. With insights from over 750 business owners and more than 500 accountants, this report offers a comprehensive view of the intricacies of the accountant-SMB partnership.

As a tool for reflection, a guide for growth, and a catalyst for the future, the SMB Navigator Report 2024 highlights the transformative potential of technology and how accountants can adapt to change and redefine the financial advisory services landscape. By embracing technological innovations, accountants can empower SMBs to achieve new levels of success, and we want you to be a part of that process.

Join us for this exciting panel discussion featuring industry stakeholders, business owners, and accountants. Together, we’ll explore the dynamics of the accountant-SMB partnership and how we can work to shape the future of accounting. Register now and unlock the tools you need to succeed in today’s environment.