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New research has found the public's perception of accountants’ ethics and honesty has deteriorated to its lowest level since 2002.
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Public perception of accountants at rock-bottom
29 April 2015
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7 minute read
Roy Morgan’s 2015 Image of Professions survey found that accountants were among the “biggest losers” in 2015, with the profession’s rating falling by 7 per cent to 45 per cent.
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The rating for bank managers fell by 9 per cent to 34 per cent, while lawyers’ rating fell from 38 per cent to 31 per cent.
Financial planners, meanwhile, are now at their lowest-ever rating for 'high' or 'very high' levels of ethics and honesty following a series of scandals within the industry.
“There is still no love for our politicians, with state MPs at 14 per cent (up 2 per cent), only marginally favoured ahead of federal MPs at 13 per cent (up 1 per cent), but both are in front of only a handful of professions including insurance brokers at 11 per cent (down 5 per cent), real estate agents at 9 per cent (unchanged), advertising people at 5 per cent (down 3 per cent) and right at the bottom of the heap – car salesmen at 4 per cent (up 1 per cent) – a position they have held for over 30 years, unchallenged as Australia’s least trusted profession,” Roy Morgan stated.
The survey was conducted in early April and attracted 598 respondents.
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