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Deloitte has signed an exclusive alliance agreement with a leading Australian tech company to deliver new strategic business consulting and technology services.
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Deloitte forms alliance to boost service offering
11 December 2014
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8 minute read
In a statement, Deloitte said the alliance with social analytics company Digivizer will utilise social analytics, including real-time data, to provide information on how consumers, employees, influencers and the market interact with brands, services, products, people and business processes.
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Frank Farrall, national leader of Deloitte Digital, said that using real-time social data insights can allow organisations to close the gap in customer insights.
“Our purpose is to radically expand the capacity of our clients to act on the insights of their customers. The richness of insight enabled by the social web must be maximised, particularly with the disruptive growth that is the sharing economy,” he said.
Mr Farrall said this arrangement represents a strong point of differentiation for Deloitte in the data and digital space.
“There are many providers of social data in the market, but we believe that Digivizer’s unique intellectual property sets it apart and helps us create differentiated propositions for our clients, capturing the real-time value of social data in a structured and efficient way.”
Jenny Wilson, Deloitte's 'customer strategy and insights' partner, added: “Social can be a strategic differentiator if done the right way, but many of our clients remain beholden to individual social platforms as distinct silos. This means they are distanced from the customers they are trying to engage with.
“Digivizer has built its technology to encompass the complete view of individuals’ social media behaviour and digital footprints. Partnering with Digivizer means we can help our clients actually engage in a personalised omni-digital customer relationship.”
Emma Lo Russo, Digivizer’s chief executive, added that “every business wants better relationships with more customers and to forge those relationships in the right order".
"Tapping into, understanding and acting on the signals customers send via the social web is what this strategic alliance is all about.
“Organisations can now take advantage of Deloitte’s consulting expertise to implement new business practices incorporating our social analytics technology and services. The real-time insights we harvest with our home-grown technology can now assist businesses more deeply and directly in Australia and beyond.
“We believe we can redesign the way businesses go to market and engage with customers. By combining Deloitte’s consulting expertise with Digivizer’s social analytics technology, we can change the market landscape for acquisition, risk assessment, cross-selling, retention and loyalty programs,” Ms Lo Russo said.
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