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A Melbourne-based virtual CFO firm has tempted a senior hire away from KPMG in a bid to grow its market presence and educate prospects about modern options for running an internal accounting team.
CFO, fintech ‘disruptor’ leaves KPMG for new venture
29 November 2017
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2 minute read
CFO of fintech lender Banjo, Lance Rubin will finish his current contract with KPMG next month to join Sequel CFO as head of CFO services.
Chief executive and founder of Sequel CFO, David Boyar, is looking to “get off the tools for a bit” to focus on growing the firm and refining its franchising business.
“CFO services for SMEs is an emerging service category and a lot of market education is needed to educate SMEs about what is available to them. Bringing Lance in frees me up to focus on that,” Mr Boyar told Accountants Daily.
“The way he disrupted his own role at Banjo is the way that Sequel is going to deliver high-grade CFO services at a cost-effective rate,” Mr Boyar said.
Mr Rubin significantly downsized his workload at Banjo, and plans to emulate his moves at Sequel CFO.
“There are a number of reasons for the decision but primarily I see there is an opportunity to bring sizeable efficiencies to Sequel CFO, much in the same way I disrupted my own CFO role at Banjo from three days a week to three days a month,” Mr Rubin said.
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